This month PXG, a company dedicated to developing high-performance golf equipment and apparel, opened its fifth brick-and-mortar location in the United States. Known for its disruptive approach to product engineering and distribution, PXG continues to buck the trend of transactional sales in favor of delivering custom equipment and personalized experiences.
“We are not in the golf club business,” said PXG founder and CEO Bob Parsons. “We are in the business of creating exceptional experiences. Our stores, as well as our mobile fitting program, are designed to help deliver that experience to golf enthusiasts across the country.”
PXG’s newest retail and fitting studio is in Edina, a suburb of Minneapolis, Minnesota. A top 10 golf city in the U.S. and home to several notable private clubs and more than 60 public courses, Minneapolis is an ideal market for PXG to put down roots.
PXG Minneapolis is the company’s largest satellite location to date. The pristine 7,000 square-foot space boasts two state-of-the-art club fitting bays, a putting green, player’s lounge, and an expansive retail area.
Supported by PXG’s world-class fitting specialists, PXG Minneapolis provides golfers with an unforgettable experience that boosts performance – and enjoyment – on and off the course.
In addition to presenting PXG’s club technology, PXG Minneapolis showcases the company’s celebrated apparel collection. Renee Parsons, President of PXG Apparel, shared, “With fashion-forward, beautifully designed and exceptionally created pieces, PXG Apparel rivals the world’s finest lifestyle brands. We are excited to offer our customers the opportunity to see and try on our latest designs through our retail experience.”
PXG Minneapolis is located in Southdale Center, 10 Southdale Center, Edina, Minnesota 55435.
“We’re thrilled to continue Southdale Center’s ‘reinvention’ with the addition of PXG,” said Southdale Center’s General Manager Judy Tullius. “PXG will add to the mall’s flurry of standout concepts making Southdale the area’s go-to shop, dine, live, work, and play destination.”
For more information or to schedule a fitting visit PXG.com.
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