PXG, the celebrated high-performance golf equipment and apparel company, has revealed its latest innovation – PXG 0311 GEN3 Irons, featuring new Impact Reactor Technology.
In 2015, PXG introduced its groundbreaking original 0311 Irons. The company had 12 employees and a singular vision – develop the world’s finest golf equipment. Today, PXG has more than 250 employees and is recognized as one of the fastest-growing companies in the U.S., but the company’s vision has not shifted.
“When I first decided to see if we could create a better golf club, I had no idea how we would do it or how long it would take. What I did know … we would take our time and spare no expense along the way,” PXG founder and CEO Bob Parsons reflected. “When we released our flagship 0311 Irons, the clubs that put PXG on the map, they were nothing short of exceptional. As we continue our R&D efforts our approach has not changed. The new GEN3 Irons are our best irons ever – by a long shot. It is what our customers have come to expect and what we are proud to deliver.”
Designed to help golfers put together consistently better rounds and have more fun on the course, PXG 0311 GEN3 Irons are now available in 44 countries through a world-class custom fitting experience. Presented in three collections – Tour (T), Players (P), and Xtreme Performance (XP) – PXG 0311 GEN3 Irons are designed to meet the needs of players at every level.
PXG 0311 GEN3 Irons are made from top-quality 8620 soft carbon steel, selected for its strength and durability. This material is forged to tighten the grain structure and form the clubhead using five separate sets of tooling. The back surface is then CNC milled to create an incredibly precise, high-performance body design. GEN3 Irons also feature PXG’s signature Perimeter Weighting Technology and CNC milled grooves.
New, patented Impact Reactor Technology consists of an innovative DualCOR system that fuses a high-strength polymer outer core for structural stability with a soft polymer inner core that delivers maximum energy to the ball at impact. When paired with PXG’s ultra-thin face, Impact Reactor Technology helps increase load time at contact to deliver explosive ball speeds and dramatically increase distance.
“With added distance, you’ve still got to have control,” two-time major champion Zach Johnson shared. “What I’ve seen out of GEN3 Irons, I have not seen out of any other iron. I got more distance with the same spin and the same optimal trajectory. That’s perfection!”
Impact Reactor Technology also supports an incredible feel that is both soft and solid.
GEN3 Irons also introduce an industry-leading Robotic Polishing process. This sophisticated process virtually eliminates all inconsistencies in the sole and face geometries from club to club. Then the clubs are finished using a new Satin Nickel/Chrome Plating process. The finish helps eliminate distractions at address and improves the long-term wear and durability of the club.
LPGA Tour professional Gerina Piller noted, “I didn’t think PXG Irons could get any better, but GEN3 Irons are tighter, smoother, and softer. I love how they move through the turf and am pumped to put them in the bag.”
For more information about PXG 0311 Irons and new Impact Reactor Technology, visit www.PXG.com.
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