Scottsdale, AZ (March 16, 2018) – PXG, the luxury performance golf equipment company that disrupted industry norms with its bold approach to product development and distribution, has announced it will release a new generation of iron technology. Three years in the making, PXG 0311 GEN2 Irons improve on PXG’s already outstanding golf clubs in every measurable way.
In 2015, PXG introduced its groundbreaking original 0311 iron technology. The company had 12 employees and a singular vision – develop the world’s finest golf equipment. Today, PXG has more than 170 employees and a global footprint, but its vision has not shifted.
With performance as PXG’s only measure for success, the company took its time and left nothing on the table in the development of its GEN2 Irons. Through innovations in materials, technology and customization, PXG 0311 GEN2 Irons deliver better turf interaction, greater distance, faster ball speeds, higher launch and improved accuracy.
“It’s a tall task creating a club that is better than the best, but that’s our commitment,” said PXG founder and CEO Bob Parsons. “PXG will never release a new club that is not notably better than what we currently offer. And we believe, PXG GEN2 Irons set a new standard for the world’s finest.”
Forged from 8620 soft carbon steel, for enhanced aesthetics and durability over time, PXG 0311 GEN2 Irons have the sleek look of a blade and a buttery-soft feel.
“The difference is noticeable,” FedEx Cup champion Billy Horschel stated. “The new irons setup beautifully, with a little less offset and a thinner top line. They feel amazing and are incredibly consistent.” Each club also features a hidden cavity injection molded with new COR2 Technology, a proprietary vibration dampening material with explosive C.O.R. (coefficient of restitution) properties. Combined with PXG’s new internal face perimeter cut-out design, which dramatically increases the functional face area, COR2 Technology helps deliver higher ball speeds, a more consistent response, improved accuracy, and an exceptional feel at impact.
To maximize performance and deliver extreme forgiveness, PXG 0311 GEN2 Irons present the world’s thinnest club face and PXG’s signature perimeter weighting technology.
Two-time major champion Lydia Ko shared, “I absolutely love the feel through the ball with the new irons, and my ball flight is consistently higher. The clubs are so forgiving on mishits that my distance isn’t really affected.” “GEN2 irons have somehow improved on an iron that I thought would be nearly impossible to improve. And, PXG improved them in every way,” five-time PGA TOUR winner Ryan Moore added. “The clubs went in my bag immediately!”
Designed to meet the needs of golfers at every level, PXG 0311 GEN2 Irons will be available in four collections – Tour (T), Players (P), Xtreme Forgiveness (XF), and Super Game Improvement (SGI).
PXG 0311 GEN2 Irons are $400 a stick for Chrome and $500 for Xtreme Dark, a black diamond-like carbon coating. Purchased through PXG, price includes a custom fitting with a PXG Master Fitter, access to an extensive matrix of premium shafts and array of grip options.
PXG 0311 GEN2 Irons will be available April 19, 2018. To learn more or to pre-schedule a fitting, visit www.PXG.com.
