Scottsdale, AZ (June 11, 2015) – In a move that will continue to differentiate Parsons Xtreme Golf from other golf equipment manufacturers, PXG has revealed Anna Rawson as its spokesperson. More than just a pretty face, Rawson is a recent MBA graduate from Columbia Business School. The Australian model is also an avid golfer, having played on the Ladies European and LPGA Tours. Rawson’s sultry, yet playful personality, paired with her precise golf swing and extensive knowledge of the sport make her an ideal partner.
“From tee to green, you’ve never played like this before,” said company founder and American entrepreneur Bob Parsons. “With just one swing you can feel and see that PXG clubs are unlike anything else – and you can bet that our marketing is going to make some noise and shake-up the industry too.”
The decision to take an unconventional approach to golf equipment marketing makes sense for PXG, which created a stir earlier this year by introducing its clubs on tour versus in the hands of consumers. Leveraging patented technology and sophisticated manufacturing processes, PXG clubs have been recognized for their performance at the highest level of the game. PXG clubs are currently being played on the PGA TOUR by Ryan Moore and on the Champions Tour by Rocco Mediate.
Rawson, who first partnered with Parsons in 2009 as a GoDaddy Girl, will be featured in a series of ad campaigns created by Scottsdale-based advertising agency BIG YAM, The Parsons Agency. She will also host a series of Internet videos offering golf tips and tricks. These ads and videos are slated to roll-out in late summer 2015.
“PXG is reinventing how people think about their golf equipment,” said Anna Rawson. “The company isn’t asking anyone to change the way they play – they’re simply inviting golfers to improve their game by expecting more from their clubs. Not only do the clubs increase my distance and accuracy, they are strikingly beautiful. Just what I want in my bag. I couldn’t be more thrilled to help build what I believe will be an iconic brand.”
PXG 0311 irons and wedges are now available to demo and order at all Cool Clubs locations.
